In this week’s blog, we’ll share with you everything you need to know about phone charging stations and how to effectively use them at your events. Below is a list of topics we’re going to discuss and we promise you that by the end, you’ll be an expert.
Why Should I Have Charging Stations at my Event?
There’s lots of reasons to have cell phone charging stations at your next event but the two most important are revenue generation and customer satisfaction.
The goal of conferences, trade shows and events is to generate dollars. Dollars for the attendees, the vendors and the event organizers. Branded cell phone charging stations are a great new way to generate revenue while keeping your guests happy and engaged.
Cell Phone Charging Stations Benefit Attendees, Exhibitors and Event Planners
Attendees always need power for their devices at events. If there’re no cell phone charging stations for them to use, their options are being lucky enough to find an outlet and having to sit on the floor or leaving the event completely and going back to their room to charge up. Neither is a good option for the planners organizing the event. People sitting on the floor is a bad look and attendees and exhibitors leaving the event floor isn’t making anyone money. Show managers do everything they can to make sure their guests are happy by offering food, entertainment, seating, lighting etc. and yet, by not providing a way to charge their devices and the frustration of a phone being at 8% can diminish a patron’s overall impression of the event.
Generating Revenue Through Cell Phone Charging Stations
A Planner and/or Organizer’s main goal is to generate revenue for their event/conference. If they don’t generate enough revenue, then there may not be an event next year to manage. This is why they’re constantly looking for new ways to generate dollars through sponsorships. Sponsors are the life-blood of any event and it’s the planner’s job to offer them the best opportunity to get their brand front and center for a reasonable price. Grab Bags, Floor Stickers, Coffee Stations, Lanyards and a host of other options are staples for revenue generation but Planners always need new ideas and cell phone charging stations are becoming that idea.
Cell Phone Charging Stations Rent for $600-$750 for the week and custom branding is approximately $400 which puts a planner’s cost at around $1100 per unit. In most cases, they can turn around and sell this sponsorship for $3000-$5000 which makes for a nice, low maintenance profit.
One of the first questions we get asked by clients that are looking to rent cell charging stations is, “We have X amount of people coming to our event so how many stations should we rent?” It’s a great question but one of the most important factors in determining how many phone charging stations you should rent is, what time of day is the event taking place.
Phone Charging Stations for Early & Mid-Day Events
For morning and early afternoon sessions, we usually recommend 1-2 charging stations for every 500 attendees. People are generally busy in the mornings catching up on emails, news, social media, etc. so they definitely put a dent in their battery power. Giving them the ability to charge up before they carry on with their day is a courtesy that everyone should be offering. After all, they were probably just #hashtagging something nice about you and your event.
Charging Stations for Afternoon, Evening & All Day Events
Afternoon and evening events are whole different ball game and we usually recommend 2-4 charging stations for every 500 attendees. Right out of the gate, you will have a lot of people that haven’t had a chance to charge their device during the day so it’s a great opportunity to come to the rescue while showcasing your sponsor’s brand. As the evening progresses more and more people will need to find a spot to charge up and if they can’t find one, they may consider leaving and nobody wants that. Some well-placed charging stations around your event will keep your attendees happy and your sponsors even happier.
Charging Station Placement
There’s generally three ways you can go when placing your charging stations that will best showcase your sponsor’s brand and help your patrons stay charged up. The first is having a central “Charging Zone” location where you could group your charging stations together. Areas like guest registration, an eating area or an area where you may want to draw traffic are all good options. The second option is spreading out the charging stations around your venue so guests will have many different locations where they can charge up. The third is a combination of options one and two. You may want to just put a few at registration and spread the rest throughout the venue. Charging stations tend to draw people to them, they’re like the kitchen at a house party.
Branding & Revenue Generation
It’s a great idea to have charging stations at your wedding but it may not be a great idea to have them sponsored with someone’s branding. However, there are many events where selling the branding space on your charging stations can be very profitable. Sponsors are always looking for new ideas for events and trade shows. Sponsors are starting to shy away from flyer and grab bags because in a lot of cases, they usually go straight into the recycling bin without a glance. Cell phone charging stations are a great way to offer sponsors something that is new, effective and useful.
What Type of Charging Stations Should I Rent
We always recommend one of two types of charging stations for events. Locker style charging stations like The VIP charging tables like our Bistro Charging Table Both of these options have their own unique benefits.
Cell Phone Charging Lockers – Locker Style charging stations like The VIP allows attendees to charge their device while continuing to roam around the event they’re attending. They usually have excellent opportunities for branding and almost always come with an HD screen for showing videos, photos and presentations.
Cell Phone Charging Tables – Charging tables like The Bistro Table are great for creating meeting spaces and also to give people a chance to rest their feet while they charge up their device. They come with 4 x Wireless Charging Pads, 12 Charging Cables, 8 x USB ports and 4 x 110v outlets so attendees can charge up laptops and any other device they may need to charge. The nice thing about the tables is that they just replace regular tables that would have been at the event anyway so they’re not actually taking up any extra space.
Cell Charging Stations are usually shipped in crates on wheels and shipping companies usually offer regular, dock-to-dock shipping and “White Glove Service”.
The phone charging stations are shipped from the supplier’s dock, to the dock of the venue. From there, the responsibility is on the renter to get it from the dock to where they’d like it placed within the venue. They would also put the unit back in the crate and wheel it back to the dock for return shipment. It’s a popular option and a pretty simple procedure.
White Glove Service
White Glove Service includes not only the dock-to-dock shipping but the shipping company will also bring the charging stations directly to the spot the renter would like them placed, unpack
them, plug them in and also take the crates away. Once the event is over, they come back with the crates, pack everything up and transport port them back to the renter’s facility.
GrowCharge Inc. offers FREE dock-to-dock shipping within Las Vegas while our competitors need to send their charging stations across the country and then all the way back which isn’t cheap and will certainly eat into an organizer’s profits.
Offering cell phone charging stations as a sponsorship package is a great way to generate more profits for your event while offering your patrons and attendees a very useful, free service. More and more planners are seeing that sponsors want new and innovative ways to spend their sponsorship dollars and Cell Phone Charging Stations are leading the way in new sponsorship ideas. Head over to our rental page and have a look at what we have to offer. Or, head over to our contact page and fill out our contact form and we’ll get back to you right away.